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The web page stephen.kiely.com had the following in the site, "An accomplished pianist and vocalist, Stephen plays all the major nitespots of Sydney, as well as touring internationally." We saw that the webpage stated " Find out more about him via the graphic links or the index at left." It also said " For the piano student who has some knowledge of music theory and preactice and who wants to play the blues, pop country or swing-style piano, Stephen has a method which suits students at any level. Questions concerning this page may be directed to Website Maintenance Dept." The header had stephen kiely as the highest ranking optimized keyword. This keyword is followed by kiely, piano man, and pianoman which isn't as urgent as stephen kiely. The other words stephen.kiely.com used was pianist. piano bar is included but could not be understood by web engines.